The goal of the store was to provide a wide variety of collectable items for a growing community that already had a large established group of collectors. Lookin’ for Heroes was met with immediate success which continues to this day. Original and current owner John Brenner and Day 1 employee Duane Messner strive to bring collectors the best variety of old and new items available anywhere. With a knowledgeable and courteous staff with nearly 70 years of collectable's experience,  Lookin’ for Heroes continues to be a leader in the collectable's field in the Waterloo region. Whether it’s new comics (which arrive every Wednesday) or sports card releases (which arrive almost daily), there is  a selection of products sure to satisfy even the most advanced collector.

We have a large selection of new comics from major and independent publishers and the best selection of Graphic novels and Trade paperbacks in the area. We carry a full selection of new sports card products from major manufacturers such as Upper Deck and Topps. We are a major dealer of Magic the Gathering packs, boxes and singles, as well as, other collectable card games such as World of Warcraft ,Yu Gi Oh and Pokemon. Also available is a large selection of Action Figures and popular collectable's which reflect past and current trends in the Pop Culture market.

To help house your collection there is a large inventory of collector supplies including storage boxes for comics and cards, and protective items for all related collectable's. To help collectors keep up to date with the ever changing market, we offer a full range of collectable price guides and information publications.